Germany based marketing firm LIGANOVA came up with a clever and quite beautiful idea to attract consumers into store for Valentines day.
The campaign is inserted into the HUGO BOSS flagship store on Champs Elysees and is based on two characters who meet and fall in love in Paris. Window displays as well an interior pop-up scenes pull consumers into the stores as they tell the story of Juliette and Louis. A beautiful example of creating attention through design!
Check it out if you are in Paris before June.