Contrast for the eye!

When you attempt to sell small products it only makes sense that you set them up in strong contrast to the interior by un-cluttering your store and giving them room to exist.

A beautiful example by london based VONSUNG for  Polka Gelato, where the ice cream cooler-display is staged as a focus point to play out the colorful array of the various flavors in strong contrast with a completely tuned down interior.


Another tactic would be to frame your product well in display vitrines that attract attention by themselves such as these surreal jewelry cases that magically balance on a trumpet shaped leg and want to be discovered as seen at French jeweler MAUBOUSSIN in their stores worldwide designed by us –



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2 thoughts on “Contrast for the eye!

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