In the last post I was explaining how we identify the DNA of a brand and extract the aesthetics around it as a starting point for a design of the retail fixtures.
In this case study on Smashbox Cosmetics it is the smashbox camera, the grip elements of a photo studio and the studio setup that drive the design.
So we take all of these elements and create a base fixture that in this case mimics the studio setup and its aesthetics:
Then we make various formats of that base module and create variations from it so we end up with a family of elements we can setup in different ways to respond to retailer needs:
A Retail Gondola
A Back Wall
The goal is for a customer to easily recognize the heritage or root of a brand to be able to develop an affection to the brand story.
Successful brands translate their story into every aspect that touches a consumer, whether it be direct communication, advertising, product, packaging or the retail environment.