Intriguing Feature

Here is a remarkably minimalist but efficient way to draw attention.

“And A” features a linear design element, finished in signal color red, that will make sure your eyes wander from the store front all the way deep into the store. It creates a strong pull-effect initiating a motion in and around the store and giving the space a dynamic quality.

At the same time it also frames walls and divides specific areas from another.

Brilliant! by Tokyo based firm MOMENT.

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