Here is a remarkably minimalist but efficient way to draw attention.
“And A” features a linear design element, finished in signal color red, that will make sure your eyes wander from the store front all the way deep into the store. It creates a strong pull-effect initiating a motion in and around the store and giving the space a dynamic quality.
At the same time it also frames walls and divides specific areas from another.
Brilliant! by Tokyo based firm MOMENT.