Double dip!

Camper recently installed their new store in Soho/New York by Shigeru Ban Architects.

The space is dominated by the product display wall which has a striking feature: It is two-faced allowing for dual function:

1. oversized branding towards the street

2. product display towards the store interior

With a clever trick they got two out of one.

It also creates an experience of discovery, which triggers a memorable moment in their customer’s mind, for a deeper connection with the brand.

view from entrance

view from inside

Camper Soho
110 Prince Street
New York, NY 10012

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