Camper recently installed their new store in Soho/New York by Shigeru Ban Architects.
The space is dominated by the product display wall which has a striking feature: It is two-faced allowing for dual function:
1. oversized branding towards the street
2. product display towards the store interior
With a clever trick they got two out of one.
It also creates an experience of discovery, which triggers a memorable moment in their customer’s mind, for a deeper connection with the brand.
view from entrance
view from inside
110 Prince Street
New York, NY 10012