Framed out

Another interesting example of a retail tactic:

Implemented by Japanese firm Nendo for Hong kong based sportswear retailer Catalogue’s new store located at Beijing’s Sanlitun Market. Behavioral economists will confirm that our eyes are drawn in priority to items that are framed. To make full use of such simple retail trick Nendo transformed the idea of a retail catalogue into space with framed “setups” referring to individual “pages”. All the main way leading and product presentation is framed out so customers movements and views are guided properly through staged setups that are reminiscent of window sets. – Storytelling frame by frame, like movie stills.

Photos credit: Daici Ano

Optical Illusions

Uniqlo has opened up their new store designed by Wonderwall Inc in Tokyo’s Ginza district with some surprising effects.

With clever placement of mirrored surfaces they create surprising illusions of doubling spaces in all three dimensions creating a sense of heightened density and openness at the same time. The store stretches over twelve floors that only seem to be six from the outside. The facade is divided in two-storey-high sections, creating the illusion that the structure might be only six large levels as opposed to what it really is: 12 stories of normal sizes.

Illusions that lead to discovery and keep the shopping experience surprising.

 

 

 

Photos by Nacasa & Partners.