Optical Illusions

Uniqlo has opened up their new store designed by Wonderwall Inc in Tokyo’s Ginza district with some surprising effects.

With clever placement of mirrored surfaces they create surprising illusions of doubling spaces in all three dimensions creating a sense of heightened density and openness at the same time. The store stretches over twelve floors that only seem to be six from the outside. The facade is divided in two-storey-high sections, creating the illusion that the structure might be only six large levels as opposed to what it really is: 12 stories of normal sizes.

Illusions that lead to discovery and keep the shopping experience surprising.








Photos by Nacasa & Partners. 

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