Framed out

Another interesting example of a retail tactic:

Implemented by Japanese firm Nendo for Hong kong based sportswear retailer Catalogue’s new store located at Beijing’s Sanlitun Market. Behavioral economists will confirm that our eyes are drawn in priority to items that are framed. To make full use of such simple retail trick Nendo transformed the idea of a retail catalogue into space with framed “setups” referring to individual “pages”. All the main way leading and product presentation is framed out so customers movements and views are guided properly through staged setups that are reminiscent of window sets. – Storytelling frame by frame, like movie stills.

Photos credit: Daici Ano

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