full circle

In my last post I showed Aesop stores that are beautifully crafted using the product packaging to re-enforce brand identity.

Here is another exceptional example  of a store that was built with the full consumer experience in mind. Thought was given to the product packaging design first which then became the building block for the store design. Synchronized with bold graphics it all comes together as one strong brand story that create a memorable customer experience that does not stop in store but can be taken home.

Brilliantly executed by Creneau International from Belgium. www.eyecandy.be

Eye glass packaging with bold graphics

The box contains the product…

…and accessories.

Stacked into a grid the boxes form the display walls.

Graphics identify product categories.

It all comes full circle to form a store environment.

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