re-imagined

This one comes with the intent of a little self promotion. We just completed the renovation of Bumble and bumble’s founding salon in New York City on 146 E 56th Street. The Salon had undergone many iterations of fix ups during the past 20 years with the result that not only it looked outdated but the look did not hold together any more. Neither did the experience.

So we first re-imagined the ideal customer experience together with the Salon team and then built the design out from key moments in it. The outcome is a look that builds on brand heritage in a contemporary way and a carefully choreographed experience with refreshingly surprising elements along the way. Check it out if you are in the neighborhood. Open every day except Mondays.

arrival – welcome – shop lounge
illustration©Monte Antrim

the wall of fame
illustration©Monte Antrim

the cut floor and the wall of heroes
illustration©Monte Antrim

the experience at the station
illustration©Monte Antrim

photography©Rebecca Mc Alpin

the shop lounge
photography©Rebecca Mc Alpin

photography©Rebecca Mc Alpin

the cut floor and the wall of heroes
photography©Rebecca Mc Alpin

the waiting lounge
photography©Rebecca Mc Alpin

©Regis Pean

changing room
photography©Rebecca Mc Alpin

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