How do you make yourself visible with a tiny product on very little assigned real estate in a busy retail environment? When faced with this task for an end cap of a gondola in Sephora to introduce a new product line, we thought we’d turn up the volume on the benefit of the product using the tone of voice of the brand language.
In our case it was a lip puckering product line for a brand that charmingly but a bit provocatively plays on the naughty side of women in a retro esthetic of the past mid century.
This led us to create the theme of a historic figure – the theater candy girl, who offers out her goodies in a front loaded tray. With a little naughty twist this felt right on brand. We developed a retro style visual composition, that focused on the effect of the product with benefit centric call outs and statements, while building the actual product display trays projecting out of the visual to bring her to life. The result was a dynamic attention grabbing display.