Brand awareness

Not new but still remarkable: Abercrombie has it figured out as people flock to their store in Savile row, London, that has no sign or logo on the exterior. – A proof of powerful brand awareness that plays on the trend awareness of customers, who are made feel special because they are in the know. Thus creating a strong emotional connection with the brand before they even engage with the store.

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2 thoughts on “Brand awareness

  1. […] up on my previous post I feel obligated to mention the new Victoria Secret Flagship UK Store on New Bond Street around the […]

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