Tag Archives: hair salon

connecting retail

When iconic hair company Bumble and bumble came to us with the request to re-imagine their founding flagship salon in New York their focus was on including a strong retail element into their offering. It was clear that the retail space had to be at the front of the store so it could be seen and accessed directly from the street independently of the salon hours. What makes Bumble and bumble so exciting is their artistry and creativity. So we were looking for a way to let this energy transcend into the retail space and at the same time not hide the salon behind retail and away from the street view.

The answer was to separate the two entities by a semi open retail partition that would function simultaneously as a product display wall. See-through and “woven” together by an abstraction of hair texture, which then became the theme throughout the salon design, these retail walls define the new retail area at the entry of the salon and are now iconic elements of the Bumble design language.

www.omniform.us

The re-imagined Bumble and bumble salon by regis pean+omni//form

the new retail area and the salon are both visible from the outside

Retail foyer of Bumble and bumble re-imagined by regis pean+omni//form

the see-through display wall forms the retail foyer of the
re-imagined Bumble and bumble salon

regis pean+omni//form for Bumble and bumble New York Uptown

hair textures abstractions throughout the Bumble and bumble salon

cut floor Bumble and bumble New York uptown re-imagine by regis pean+omni//form

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re-imagined

This one comes with the intent of a little self promotion. We just completed the renovation of Bumble and bumble’s founding salon in New York City on 146 E 56th Street. The Salon had undergone many iterations of fix ups during the past 20 years with the result that not only it looked outdated but the look did not hold together any more. Neither did the experience.

So we first re-imagined the ideal customer experience together with the Salon team and then built the design out from key moments in it. The outcome is a look that builds on brand heritage in a contemporary way and a carefully choreographed experience with refreshingly surprising elements along the way. Check it out if you are in the neighborhood. Open every day except Mondays.

arrival – welcome – shop lounge
illustration©Monte Antrim

the wall of fame
illustration©Monte Antrim

the cut floor and the wall of heroes
illustration©Monte Antrim

the experience at the station
illustration©Monte Antrim

photography©Rebecca Mc Alpin

the shop lounge
photography©Rebecca Mc Alpin

photography©Rebecca Mc Alpin

the cut floor and the wall of heroes
photography©Rebecca Mc Alpin

the waiting lounge
photography©Rebecca Mc Alpin

©Regis Pean

changing room
photography©Rebecca Mc Alpin

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