Tag Archives: kitzbuehel

winter feel

I came across a beautiful store design concept the other day that I would like to mention here as a good example of a branded environment:

Salzburg Sportalm Kitzbühel is one of Austria’s best-known winter clothing manufacturers. When looking to develop a new corporate design for all future Sportalm retail outlets the client wanted to keep the interiors very sober and ‘reduced’, with an emphasis on black and white, since the clothes are colourful and cover a range of different textures.

SPORTALM-Vera Subkus 01

For the firm’s new image, the architects Baar Baarenfels came up with an abstract impression of snow formations. The walls – homogeneously clad with white Avonite – seem to be all of one piece thanks to the undulating forms and seamless finishing. “Cuts” in the surface are reminiscent of breaks in snow covers.

The environments are fully distinguishable and the shop fit successfully creates emotional connection with winter landscapes and the lifestyle that goes with it, pointing to the brand’s core product line of winter sportswear.
Sportalm retail store (Photo: Vera Subkus)
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