Tag Archives: los angeles

Contrast tactics continued..

I just came across another beautiful example for using the tactic of strong contrast in retail design so I am tagging this onto my last post.

When beauty care brand Malin and Goetz went to create their LA retail store (which only opened very recently) they applied the same meticulously and minimalist design esthetic they are known for  through their packaging and founding New York store. You can see that here the problem of driving attention to small and similar looking products is resolved with color coding them and reducing the decor of the space around them so they can shine bright as visual attractor to the eye. Setting them up in a grid helps the eye finding them even easier.

The exterior facade is in sync with the whole concept: the window frames out what the brand wants you to see and nothing more!

A beautiful reduction to the essential.

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