Tag Archives: paris shops

more pop!

To launch its new perfume, “La Petite Robe noire”, Guerlain has set up, for a few months only, a pop-up store next door to its flagship outlet at 68, avenue des Champs-Elysées. But the little shop has nothing to do with the stalls featuring derivative products.

With its olfactive and photographic workshops, the pop-up store is designed to be more fun and interactive than its traditional equivalent. The store features the imagery developed by the visual artists Kuntzel+Deygas to promote “La Petite Robe noire”, plus a series of artistic works reinterpreting certain of the brand’s codes that evoke emotional connection and a very casual introduction to the brand for the customer.

The temporary store will say its goodbyes in November this year to allow work to begin on extensions to the flagship store, in 2013.

Not to be missed as long as it lasts!

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Love story to attract consumers

Germany based marketing firm LIGANOVA came up with a clever and quite beautiful idea to attract consumers into store for Valentines day.

The campaign is inserted into the HUGO BOSS flagship store on Champs Elysees  and is based on two characters who meet and fall in love in Paris. Window displays as well an interior pop-up scenes pull consumers into the stores as they tell the story of Juliette and Louis. A beautiful example of creating attention through design!

Check it out if you are in Paris before June.

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