Tag Archives: selfridges

Pop!

Pop-up stores can be good examples for branded retail environments. They are erected to feature a brand or a launch of a product so the environment is ideally tailored to that need.

Here is an excessive example of such concept:
For those of you who are nearby do not miss to stop at Selfridges Oxford Street in London before October 19th. Louis Vouitton installed an absolutely over-the-top pop-up space in celebration of the launch of their new collection featuring Japanese artist Yayoy Kusama, who became famous in the 60s with her polka dot paintings and organic sculptures derived from obsessive responses to psychedelic drug experiences.
By defining a whole space with her paint subjects, they created a 3 dimensional version of Kusama’s paintings allowing visitors to experience the intensity of the artist’s obsession with polka dots and organic shapes to its fullest. – Definitely a memorable experience!

  

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